Marketing port services and customer service orientation

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For marketing in general and port services marketing in particular. The main goal is to make your customers aware of the products and services that you are selling and for whom. And in fact, this problem in businesses is not easy for everyone. In different parts, it is common to work and operate based on professional expertise. They often lack interest in one of the ultimate and most important goals of the business is customer service. Knowing this, LEC Group experts provide the following information about port service marketing. In order to help businesses get a more comprehensive view of marketing port services in the current industry 4.0.

The difference between marketing port services and marketing other services and products

For products and services with large scale. Companies often conduct specific marketing strategies. This strategy is usually built on the basis of research, market research, internal environment analysis (internal resources in the port, development capacity of the market, ...), external environmental analysis. (macro-environment, impacts of economic growth, cultural practices, local support, ...). And it is indispensable for the SWOT matrix (strengths, weaknesses, opportunities, threats) to be able to conduct an analysis to come up with future development strategies.

The assumed characteristics of seaport service marketing:

1. Strengths:

• Receiving support and approval of local authorities on preferential policies on land, planning, training, port image promotion, ...
• High professionalism at the port, the openness of specialized agencies in charge of cargo and seaports.
• Having a good geographical position (airtight, with breakwaters, ...), near international maritime routes, with roads connecting to ports.
• High loading capacity, good service quality. Always ensure the safety for ships and goods, there is a difference in services that they create, listen to customers ...

2. Weaknesses:

• Subsidized thinking in customer service still exists in some port staff. In addition, the competition for power and interests on the port side will make customers unhappy. This is also one of the things that make losing customers soar.

• Port management, businesses still follow the old system. The management apparatus is still quite bulky, poor work efficiency, not really attaching importance to sales and market.

3. Opportunities:

• At present, many industrial zones have been established in the city and region. Roads connecting ports to new economic zones.
• The country is on the way of integration, which leads to the development of the regional economy, which makes the export and import goods through the border gate increasing.
• Having a well-developed business strategy, investing and developing ports in the right direction, providing services according to the target market.

4. Threatening:

• Highly competitive market due to upgrading and new construction of seaports in the region.
• Customers request a sharp reduction in service prices and rates. However, the quality of services must still be increased.
• The economic crisis brought about the crisis of shipping lines.

With the detailed analysis of the elements in the SWOT matrix, it will contribute to helping the ports to make easy for the overall business strategy, marketing strategy. And of which, the most important is the investment strategy, service delivery strategy, loading and unloading capacity, freight rates, ... in the long term.

Service and customer orientation in port service marketing

Based on a detailed analysis of the SWOT matrix. We can identify what the customer needs to change, what we are selling and who we sell to. Thanks to that, improving competitiveness so that customers can benefit from the port's innovations and advancements. One of the top wishes of customers when choosing port services is always:

• Stable productivity.
• Diverse services for customers to choose from.
• Simple delivery procedures.
• Always ensure the safety of ships and goods.
• Fast delivery.
• Reasonable rates.

In addition, an equally important factor is to build a good image in the eyes of customers and the community, on the basis of providing perfect services to customers. Along with that is building and managing the company's brand, promoting the port image to shipping lines through means of communication tools, ...

Establishing a customer information system to be able to receive and respond to customer information is essential. This system helps to quickly solve problems such as damaged products, inappropriate products, and feedback through information channels.

In order for customers to quickly conduct the signing and most importantly meet all customers' wishes. Port enterprises need to develop policies to share benefits for customers such as:

• Providing piers for large vessels.
• Specialized wharves for container ships.
• Wharves for passenger ships.
• Specialized warehouse, specialized equipment, ...

Branding and marketing image of port service marketing

To build brands and promote images in marketing port services. Port enterprises need to build a port image in the eyes of customers and the community. This task needs to be set up by specialized functional departments to develop a plan from which to organize the implementation in a methodical, specific and clear manner.

To create potential development of the port in the future. Need to build the core value of the company, service quality, transparency in policies, customer-oriented activities, what customers benefit from cooperating with the port, ...

LEC Group is now one of the most professional and modern seaport service providers in Vietnam. With the connection and cooperation with many ports with the scale spreading across the North - Central - South. We have good infrastructure, professional staff and many years of experience. Always ready to support customers anytime, anywhere. Please contact us from today to get the best support!

LEC GROUP

Address: Street 4, Phu My 1 Industrial Park, Phu My Ward, Phu My Town, Ba Ria - Vung Tau.

Representative office: 28 Thao Dien, Thao Dien Ward, District 2, TP. Ho Chi Minh.

Hotline: (+84) 909 800 136 & (+84) 901 388 136.

Email: info@lecvietnam.com & thao.nguyen@lecvietnam.com

Website: https://lecvietnam.com/

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